2017 Marketing in Nigeria – 7 things to act on
Marketing executives should be armed with their approved marketing budgets for this year, at least I hope so, and are ready to hit the ground running. Is 2017 going to […]
Category Archives: Marketing
5 Basic Marketing Tools for Nigerian SMEs
Some realities you have to come to terms with, as an entrepreneur of an SME( small medium enterprise) is that you start out being the CEO, secretary, sales man, marketing […]
Marketing in Nigeria in 2016
Marketing in Nigeria in 2015 left most marketers on a note of near exhaustion with promotions overload and ideas depletion. We all were at a loss on what to do […]
Consumer and Trade Promotions Frenzy in Nigeria
High quality products strategically placed with appropriate shelf real estate in mind, is no longer a guarantee that consumers will commit their hard earned money to our products. These products, […]
Dial up your meal
Ayo is a young engineer who works at an ICT firm on Lagos Island and is a single man. He seats at his desk hard at work until the loud […]
Walking in the shoes of a Nigerian Consumer during Economic Downturn
If there was a time marketers in Nigeria have had to learn a new approach to getting shoppers/consumer’s attention in Nigeria, it is now. Spending power has been challenged and […]
The Digital Swing
The pressure for Brand Managers to jump on the digital marketing bandwagon is mounting.They are constantly deliberating how soon or how late to take the ride. Yes, internet penetration has […]
Is your Brand part of consumer’s conversations?
It is certainly a Consumer’s world that we live in today.Consumers have so many choices and we seem to be providing them with even more on a daily basis. We […]
Marketing to the Bottom of the Pyramid
The bulk of the population in Nigeria is at the bottom of the pyramid in the other hand this is where literacy levels are lowest. Consumers in this group are […]
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