2017 Marketing in Nigeria – 7 things to act on
Marketing executives should be armed with their approved marketing budgets for this year, at least I hope so, and are ready to hit the ground running. Is 2017 going to […]
Author Archives: entodmarketing
5 Basic Marketing Tools for Nigerian SMEs
Some realities you have to come to terms with, as an entrepreneur of an SME( small medium enterprise) is that you start out being the CEO, secretary, sales man, marketing […]
Three strategies to create the perfect Social Media caption
“Benefits of using mobile phones” “Click to learn 5 mobile marketing strategies to run a successful campaign” At first glance and be honest, which caption are you more likely to […]
4 Free and Helpful Online Tools for New Bloggers
There has always been a running joke wherever I work that I definitely know how to find some interesting online tools to increase productivity in the workspace. My current supervisor […]
The Power of Story-Telling
My supervisor urged me last week to register for a meet-up event here in Boston, after a lot of procrastination and contemplation, I opened the email, clicked the link and […]
Marketing in Nigeria in 2016
Marketing in Nigeria in 2015 left most marketers on a note of near exhaustion with promotions overload and ideas depletion. We all were at a loss on what to do […]
Consumer and Trade Promotions Frenzy in Nigeria
High quality products strategically placed with appropriate shelf real estate in mind, is no longer a guarantee that consumers will commit their hard earned money to our products. These products, […]
Dial up your meal
Ayo is a young engineer who works at an ICT firm on Lagos Island and is a single man. He seats at his desk hard at work until the loud […]
Walking in the shoes of a Nigerian Consumer during Economic Downturn
If there was a time marketers in Nigeria have had to learn a new approach to getting shoppers/consumer’s attention in Nigeria, it is now. Spending power has been challenged and […]
The Digital Swing
The pressure for Brand Managers to jump on the digital marketing bandwagon is mounting.They are constantly deliberating how soon or how late to take the ride. Yes, internet penetration has […]
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